Are you getting enough value from your transaction data?

Your transactions could be more valuable than you realize.

via Womply

These days, it is essential for local businesses to accept credit and debit card payments. The revenue resulting from credit card transactions is obviously important, but the data received with those transactions is also incredibly valuable in ways that go well beyond your processing statement.

Your transaction data should be turned into real-time business analytics to help you make better business decisions, faster. Your transaction data can power customer relationship management (CRM) and marketing software to make it easy to attract new customers, increase loyalty with existing ones, and create better customer relationships without spending your valuable time as a business owner.

In the digital age, data is a gold mine. As Ben Kingsley’s Cosmo said in Sneakers, “It’s all about the information!” Small, local businesses can leverage a treasure trove of data, but most lose this opportunity because they don’t know how.

With transaction data powering your small business software, you can know: who your customers are, how and when they spend with you, how your business compares to others in your area, and dozens of other vital pieces of business information. So, how do you get started?

Build better customer relationships with CRM and marketing software

Successful business owners know that repeat customers are incredibly valuable. It costs five times more to attract new customers than to keep your existing ones, and repeat customers spend 67% more.

You earn repeat visits by building better, more meaningful customer relationships, which starts with understanding everything you can about them. Here again, your transaction data can help you power CRM software and marketing automation to improve customer relationships and build loyalty.

When combined with intelligent software, transaction data gives you the best view of the way your customers are interacting with your business and how to target them for effective marketing. Are your customers primarily “regulars”? Do they come in all the time but spend relatively little money? Or do they come in once a year but spend hundreds or thousands of dollars at a time? The only way to get that insight is through software that can harness and interpret a business’s transaction data.

For most local businesses, using this kind of software is a fairly new concept. For years, most small businesses have used traditional advertising like radio, TV, newspapers, or mailers to attract new customers and loyalty programs to drive repeat business. These things still have their place, but CRM and email marketing should come first. At Womply we’ve found that businesses using these software systems make 20% more revenue and see 22% more repeat visitors compared to those who don’t.

Anovia can help you get more value from your transaction data

Through Anovia’s partnership with Womply, our customers have access to a proprietary software platform, Anovia Insights, which is powered by transaction data. With Womply, you can:

  • Attract more customers. Customers use the internet to find local businesses, so boosting your online reputation means more new customers in the door. Reputation management software helps you manage all your reviews in one place, automate replies, and get more reviews from your best customers.

  • Know every customer. Do you really know your customers? Most local businesses don’t, beyond a handful of regulars. Customer relationship management software helps you keep track of customer interactions and add critical profile information, like name, email address, and transaction history, without lifting a finger.

  • Increase customer loyalty. Repeat visits help you increase revenue and profits, and email marketing has the highest return on investment for local businesses. Marketing automation software helps you send the right email to the right customer at the right time — just set it and forget it.

  • Know what’s working, fast. There’s no reason to run your business on gut instinct anymore. With business intelligence software, you can get insights you’ve never had before about your business, customers, competitors, local market, and more to make better decisions, faster.

Anovia businesses get a free VIP demo! If you have questions or need more information, reach out at anovia@womply.com or visit Womply.com today.

New Mobile Bluetooth Terminals

Anovia Payments just launched two new advanced mobile card readers, the Swift B200 and B250, that connect via Bluetooth to your phone or tablet. No need for a plug in! These new products are great for retail, kiosk, and on the go merchants. Learn more about the benefits of these new Bluetooth devices and reach out to your Anovia rep to upgrade or share the exciting news with your customers today!

Features of the Go-To Bluetooth Reader Swift B200:

  • Bluetooth Low Energy: Accept payments on most iOS and Android smartphones or tablets.
  • EMV Quick Chip: Reduces fraudulent chargebacks and transaction wait times.
  • Lightweight and Compact: A convenient mobile pocket-size reader that enables the merchant to accept easy and secure payments anytime, anywhere.

Types of Merchants the Swift B200 is Best Suited For:

  • Merchants seeking a low-cost Bluetooth reader solution that can accept mag stripe and EMV chip card payments.
  • Merchants that don’t want to use an audio jack device.
  • Merchants who would like to shorten overall checkout times through the use of Quick Chip technology.

Features of the 3-in-1 Bluetooth Reader Swift B250:

  • Bluetooth Low Energy: Accept payments on most iOS and Android smartphones or tablets.
  • EMV Quick Chip: Reduces fraudulent chargebacks and transaction wait times.
  • Accept Digital Wallets: Accept all mobile wallets including NFC Contactless, Apple Pay, Google Pay and Samsung Pay.

Types of Merchants the Swift B250 is Best Suited For:

  • Merchants seeking a low-cost Bluetooth reader solution that can accept mag stripe and EMV chip card payments. The Swift B250 also allows merchants to accept NFC contactless payments like Apple Pay and has a larger battery.
  • Merchants that don’t want to use an audio jack device.
  • Merchants who would like to shorten overall checkout times through the use of Quick Chip technology.

Get Ready for Small Business Saturday

As an organization that serves local business owners and customers, Anovia is proud to support Small Business Saturday® this Nov 25. 

Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition that celebrates a greater nationwide movement dedicated to uniting communities and supporting all kinds of small businesses, from the corner store to your favorite neighborhood diner.  It’s unique small businesses like those that help local communities stay vibrant.

If you own a business, participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some ideas for getting involved on Nov 25:

• Let your customers know that you plan to participate in Small Business Saturday. Visit ShopSmall.com/Participate for free promotional assets, including ready-made materials, to show your support. 
• On Nov 25, transform your business. American Express offers free merchandise, while supplies last, to help your business make an impression. Request a Shop Small® Kit full of merchandise at ShopSmall.com/Participate. Terms apply. 
• Connect with your community. Contact your local Chamber of Commerce to see how your business can participate in Small Business Saturday events and promotions. 

American Express® Card–accepting merchants can access even more free tools on AmericanExpress.com/Marketing to help reach customers with personalized online banner ads, signage, and a listing on the Shop Small® Map.

Interested in accepting? American Express Card acceptance has changed and your rate could be lower than you think. With OptBlue®, we set the rate and can help make it easier and faster to accept American Express Cards. Visit OptBlue.com to learn more or reach out to your Anovia Account Executive at (855) 426-6842. 

Join us this Nov 25 to celebrate Small Business Saturday!