Anovia Payments Ushers in New Era of Connected Commerce as Sales Partner of the Poynt Smart Terminal

Irving, TX – October 26, 2015 – Anovia Payments, a single-source provider of payments with advanced, yet easy-to-use technology, today announced that it has joined the Poynt ecosystem as a designated reseller of the Poynt Smart Terminal. As the new era of connected commerce emerges and the EMV mandate forces merchants to update their payment terminals, the Poynt Smart Terminal combines the unlimited versatility of a fully-featured countertop terminal with a mobile device to create a single future-proof payment terminal. Both its hardware and software platform have received PCI PTS, PCI-DSS, and EMV-certification.   

With Poynt, Anovia takes a bold leap forward in understanding, engaging, and serving the merchant base, as the Poynt Smart Terminal was designed specifically with merchants’ needs in mind. It accepts all forms of payment, including all forms of contactless payments like Apple Pay, and provides insights and tools that will drive the business of tomorrow. Joining the Poynt ecosystem means that Anovia maintains its commitment to technology via access to a community of innovative developers that will drive change in the industry. 

Anovia was chosen for the partnership based on the two-year-old company’s rapid emergence as a payments industry leader in creativity and innovation. The company operates under a customer-centric model that has delivered high growth without sacrificing quality in terms of user experience or risk management. 

“We see our partnership with Poynt as the next step in building a world-class payments company,” said Kevin Jones, founder and CEO of Anovia Payments. “In line with our own philosophy, Poynt delivers excellent technology in the present that is highly adaptable for future advancements.” 

“We strive to give our partners the best tools to participate in this new connected commerce era,” said Poynt founder and CEO, Osama Bedier, former head of Google Wallet and long-time PayPal senior executive. “We are excited about the possibilities that the Poynt Smart Terminal will create for Anovia, as we help redefine what it means to do business.” 

About Anovia Payments

A new, disruptive way forward in payment acceptance, Anovia Payments was founded in 2013 by industry experts determined to make card acceptance reliable, simple, secure, and supported by best­ in ­class programs and technology, powered by partnerships, ideas, and work ethic.  Anovia’s founding principles are customer-centered: to help client companies expand their businesses, their customer loyalty, and their financial success.  In 2014, the payment industry’s global trade association ETA recognized Anovia’s early success in achieving this mission, by awarding the company with its ISO of the Year – Rising Star award for utilizing creativity and innovation.  Anovia is moving the payments industry forward while exhibiting high ethical standards and successfully meeting industry challenges with demonstrated results.

About Poynt

Poynt has reimagined the payment terminal as a smart, multipurpose device. With the Smart Terminal and PoyntOS, Poynt helps any business access incredible technology at an affordable price. Founded in 2013 by Google and PayPal veteran Osama Bedier, Poynt is headquartered in Palo Alto, California and is backed by Matrix Partners, Oak HC/FT Partners, Stanford-StartX Fund, Webb Investment Network, Nyca Partners, Google Ventures and other individual investors. Find out more at 


Yiftee and Anovia Payments Team Up to Increase Merchant Revenue through No Hassle Gift Cards

MENLO PARK, Calif., June 17, 2015 -- Anovia Payments, Inc. and Yiftee, Inc. announced today the release of the Yiftee No Hassle Gift Card for merchants. Anovia is now offering merchants unprecedented access to the $134B gift card market, simply by adding a gift card link to their website. Anovia Payments provides a quick sign-up here that most merchants can complete in less than 15 minutes to be gift card-enabled.

Any merchant that accepts MasterCard™ can subscribe to the service, allowing their customers to purchase gift cards from mobile devices or online, and email or text them with a thoughtful message. Recipients get them instantly and redeem them in store using a virtual gift voucher, powered by MasterCard. The transaction is immediately verified, ensuring security and authenticity. No accounting is required by the merchant to track sales or card balances; all of this is done by Yiftee.

Anovia Payments is offering the Yiftee No Hassle Gift Card solution directly to merchants and through their referral and independent sales partners throughout the US. "Commerce is going online and mobile and we want our merchants to be able to meet their customers in new ways," said Andy Meadows, Executive Vice President for Sales and Strategy at Anovia, "Anovia prides itself on providing innovative ways for merchants to engage their customers and expand their business." Merchants can go to to sign up.

Merchant pricing for Yiftee No Hassle Gift Cards is a flat monthly subscription rate of $20/month per store, giving merchants the ability to sell an unlimited number of gift cards at full margin as well as using them for marketing promotions to bring customers back in their stores. The merchant also gets access to the Yiftee merchant portal for managing their account, promoting special items and sending gifts to their customers.

About YifteeTM, Local Gifts, On-the-Go

Yiftee ( is an award winning mobile and online application that lets consumers and corporations send thoughtful, unexpected gifts via email, text and Facebook™. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants.   For merchants, Yiftee is a hassle-free gift card solution with no special technology, no revenue-share, no discounting, no accounting and no escheatment. Merchants gain additional sales, foot traffic, an eGifting capability like big retailers.

Texas Chiropractic Association Partners with Anovia Payments

March 23, 2015, Dallas, TX - The Texas Chiropractic Association (TCA) announced this month that it has partnered with Anovia Payments to offer new benefits to its members.  These benefits include: savings on payment processing; access to customer data and analytics; and a range of new products that speed transactions and maximize data security.

“Anovia Payments is excited to offer this exclusive program to members of the Texas Chiropractic Association,” said Anovia Executive Vice President Andy Meadows.  “In the ever-changing landscape of payment processing, it is essential that business owners stay on top of data security, enhanced point of sale technology, and value-added tools that increase efficiency and maximize bottom line revenue.  Anovia Payments is committed to being the single-source resource that TCA Members can rely on to keep them up-to-date and equipped.” 

Jeffrey S. Jenkins, Executive Director of the Texas Chiropractic Association, said the organization chose Anovia for it’s excellent pricing, the quality of its products and services, and the high level of service and support that Anovia will offer TCA members.

“The payment solutions offered by Anovia Payments will allow Doctors of Chiropractic across Texas to run better practices and, in turn, provide the best service possible to their patients,” he said.

Anovia has been first to market with a number of products and services that can provide immediate assistance to Chiropractic offices.  In addition to customer loyalty programs, Anovia now offers customer research and analytics that will give TCA members critical insight into their customers, and the customers of their competitors.  The company also offers fast access to working capital for practitioners who want to grow their business by adding inventory, payroll, supplies, marketing, or even a new location. 

Anovia customers can accept payments via the Internet, from smart phones, from the new digital wallets like Apple Pay, and from state-of-the-art POS equipment that meets all EMV requirements for data security.

To learn more about the services offered by Anovia Payments, TCA members should contact Anovia Payments at 855-608-6793 or

About Texas Chiropractic Association:  The Texas Chiropractic Association (TCA) is the essential voice for chiropractic in Texas. It provides protection and statewide advocacy for chiropractors. TCA is more than 1,600 members across the Lone Star State from Abbot to Zephyr. The Texas Chiropractic Association works hard to advocate the position that the citizens of Texas should have adequate access to the health care of their choice and to insure that Doctors of Chiropractic have suitable representation in the decision-making agencies of the government.

About Anovia Payments:  Anovia Payments was founded in 2013 by industry experts and determined to make payment acceptance reliable, simple, secure, and supported by best­ in­ class programs and technology that help businesses expand their businesses, their customer loyalty and their financial success.  In 2014, the payment industry’s global trade association ETA awarded Anovia with its ISO of the Year – Rising Star award for utilizing creativity and innovation that moves the payments industry forward while exhibiting high ethical standards, and successfully meeting industry challenges with demonstrated results.

Andy Meadows, Anovia

Anovia Payments Partners with CardFlight to offer Mobile Point of Sale Solutions to Merchants and Developers

New York, NY and Irving, Tex. – October 23, 2014 – CardFlight, a leader in mobile point of sale (POS) technology, and Anovia Payments, a leading payment service provider, are announcing an agreement to provide customized mobile payment solutions to Anovia’s VARs, partners and merchants.

As part of the partnership, Anovia will leverage CardFlight’s SwipeSimple product as their preferred mobile POS solution. Launched earlier this year, SwipeSimple includes encrypted mobile card readers, payment acceptance applications for iOS and Android devices, a real-time reporting and admin dashboard for merchants, and a reseller portal for easy onboarding and portfolio management. Transactions will be processed by Anovia Payments through CardFlight’s PCI-DSS Level 1 Compliant payment gateway.

“SwipeSimple fits perfectly with our vision to make payments easy for our partners and their merchants,” said Kevin Jones, President and CEO at Anovia Payments. “Already our merchants using SwipeSimple have told us it’s easy to use, while still packing a lot of great features to help manage their business now and in the future.”

Companies Target App Developers with Turn-Key Payment Acceptance SDK
As part of the agreement, Anovia Payments will offer a proprietary version of CardFlight’s software developer kit (SDK) solution to developers and integrated software vendors looking to incorporate payment acceptance into custom mobile apps. Designed with the developer in mind, this SDK delivers simple “cut and paste” code to add secure, reliable payments functionality supported by a dedicated team of experts in the payments industry.

“We offer software developers a streamlined solution to monetize their apps and programs,” Jones added. “With our co-branded SDK, a developer can integrate payment acceptance in a matter of hours, not months.”

“Anovia’s leadership team has an impressive track-record of creating partner-focused payment solutions and we’re excited to partner with them to serve their merchants,” said Derek Webster, Founder and CEO of CardFlight. “

Both companies were recognized by their industry peers in 2014. The Electronic Transactions Association (ETA) presented Anovia Payments with their ISO of the Year Rising Star award, while CardFlight received the Technology Innovation award. ETA is the global trade association representing companies that offer electronic transaction processing products and services.

About CardFlight:
CardFlight is a leading provider of mobile POS technology and tools that makes it easy for anyone to accept swiped card-present payments in any mobile app with virtually any merchant account. They offer both turnkey mobile applications and robust software development kits (SDKs) for iOS/Android that can be incorporated into custom applications. CardFlight’s platform also includes encrypted card readers and a PCI Level 1 compliant payment gateway that supports over 20 different processors, to provide clients with complete mobile payments and mobile POS (mPOS) solutions. The company won the 2014 ETA Technology Innovation Award and has raised over $1.6 million from leading venture capital firms and angel investors including ff Venture Capital, Payment Ventures, Apostolos Apostolakis, Entrepreneurs Roundtable Accelerator, Plug & Play Ventures, and Great Oaks Venture Capital. For more information on CardFlight, visit

Manuela Odell, CardFlight

Firefly Rewards and Anovia Payments

Firefly Rewards To Offer Merchants Payment Processing Through Anovia Payments

IRVING, Texas – October 14, 2014 – Anovia Payments, LLC. (“Anovia”), today announced that the company is partnering with Firefly Rewards LLC, a white label loyalty system with merchants in the U.S. and Canada. Under this co-marketing agreement, Firefly Rewards will actively promote Anovia to their business customers who are looking for a payments provider.

“We have collaborated with Firefly Rewards to offer merchants an exclusive program that includes our leading edge POS products, competitive pricing and white glove service approach,” Kevin Jones, President and CEO of Anovia Payments said. “When combined with Firefly Rewards robust loyalty platform, we can deliver merchants of every size an all-in-one solution comparable to the systems used by large retailers and national chains.”

“We view Anovia as the most innovative and progressive provider in the electronics payments industry today,” said Read Clarke, CEO of Firefly Rewards. “Combine that with their unparalleled commitment to extraordinary customer care and we felt Anovia is the perfect strategic partner.”

Anovia Payments simplifies payment acceptance for businesses of all sizes with transparent pricing, cutting edge products and technology, and streamlined support, all managed by a dedicated team of payment industry experts.  Firefly Rewards is a white label loyalty system provider that provides small businesses with access to a closed-loop rewards and communications platform which is similar to those at major retailers and national chains.

About Firefly Rewards LLC.
Firefly Rewards is based in Laguna Niguel, California and provides small businesses with an affordable, customized points and rewards program which builds loyalty and increase revenues. The system is driven by a robust communications platform. Businesses around the globe are using the system which has achieved a #1 ranking with leading search engines, including Google. For more information, visit